Given the advantages to be gained through leveraging of brand equity and product knowledge on a global
Fantastic news! We've Found the answer you've been seeking!
Question:
Given the advantages to be gained through leveraging of brand equity and product knowledge on a global basis, and the disadvantages of differing local tastes, what would be your strategy for entering new markets?
Related Book For
New Venture Creation Entrepreneurship for the 21st Century
ISBN: 978-0078029103
9th edition
Authors: Stephen Spinelli, Rob Adams
Posted Date: