Question: Given the classic Communication Process Model and the AIDA concept we discussed in class, please explain how and why IMC (Integrated Marketing Communications) is so

Given the classic Communication Process Model and the AIDA concept we discussed in class, please explain how and why IMC (Integrated Marketing Communications) is so effective. Explain your answer by giving a current IMC plan. Discuss how each element fits into the concept of IMC given the two specific qualities we discussed in class. Be specific.

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