Given the following data from a recent Comparative Competitive Efforts page in the CIR: Your Industry Your Company INTERNET SEGMENT Company Average vs. Ind. Avg. Retail Price ($ per pair) $83.50 $76.28 +9.5% Search Engine Advertising ($000s) 6,000 6,225 3.6% Free Shipping No None Same S/Q Rating 8.3 6.3 +31.7% Model Availability 250 300 -16.7% Brand Advertising 16,500 14,350 +15,0% Celebrity Appeal 60 111 -45.9% Brand Reputation 89 76 +17.1% Online Orders (000s) 429 538 -20.3% Pairs Sold (000s) 429 538 -20.3% Market Share (%) 8.0% 10.0% -20.0% Based on the above data for your company, which of the following statements is false? Given the following data from a recent Comparative Competitive Efforts page in the CIR: Your Industry Your Company INTERNET SEGMENT Company Average vs. Ind. Avg. Retail Price ($ per pair) $83.50 $76.28 +9.5% Search Engine Advertising ($000s) 6,000 6,225 3.6% Free Shipping No None Same S/Q Rating 8.3 6.3 +31.7% Model Availability 250 300 -16.7% Brand Advertising 16,500 14,350 +15,0% Celebrity Appeal 60 111 -45.9% Brand Reputation 89 76 +17.1% Online Orders (000s) 429 538 -20.3% Pairs Sold (000s) 429 538 -20.3% Market Share (%) 8.0% 10.0% -20.0% Based on the above data for your company, which of the following statements is false