Question: Given the following inputs, using a three year subscriber LTV table for a company. What is the third year LTV? Year 1 data: Subscribers 600,000;

Given the following inputs, using a three year subscriber LTV table for a company. What is the third year LTV? 

Year 1 data: Subscribers 600,000;

 Unsubscribe Rate 8%; 

Delivered emails 62,400,000; 

Open rate 11%; 

Unique Click Rate 19%;

 email conversion rate 3%; 

off email multiplier 4.00; 

Average Order Value: $61.47; 

Cost rate 40%; 

acquisition cost each $0.12; 

email sending CPM $5.00; 

email creation CPM $3.00; 

Database maintenance $1 per subscriber; 

Discount rate: 1, 1.1, 1.21

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