Given the following inputs, using a three year subscriber LTV table for a company. What is the
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Question:
Given the following inputs, using a three year subscriber LTV table for a company. What is the third year LTV?
Year 1 data: Subscribers 600,000;
Unsubscribe Rate 8%;
Delivered emails 62,400,000;
Open rate 11%;
Unique Click Rate 19%;
email conversion rate 3%;
off email multiplier 4.00;
Average Order Value: $61.47;
Cost rate 40%;
acquisition cost each $0.12;
email sending CPM $5.00;
email creation CPM $3.00;
Database maintenance $1 per subscriber;
Discount rate: 1, 1.1, 1.21
Related Book For
Accounting Principles Volume 1
ISBN: 978-1119502425
8th Canadian Edition
Authors: Jerry J. Weygandt, Donald E. Kieso, Paul D. Kimmel, Barbara Trenholm, Valerie Warren, Lori Novak
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