Question: Given the importance of understanding the external environment, why do some firms fail to do so? Provide some examples of firms that did not understand
Given the importance of understanding the external environment, why do some firms fail to do so? Provide some examples of firms that did not understand their external environment. What were the implications of the firms failures to understand that environment?
What ethical issues, if any, may be relevant to a firms monitoring of its external environment? Does use of the Internet to monitor the environment lead to additional ethical issues? If so, what are they?
In an intense rivalry, especially one that involves competition in the global marketplace, how can firms gather competitor intelligence ethically while maintaining its competitiveness?
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