Question: Given the risks and rewards potential with fair trade coffee, weigh the merits of each of Starbucks options in responding to the demands of global

Given the risks and rewards potential with fair trade coffee, weigh the merits of each of Starbucks options in responding to the demands of global exchange
- do nothnig and ignore the campaign the campaign
- fight back and actively defend your postion
- negotiate for a compromised agreement
which option do you think has the least risk for the most reward

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