Given these three answers; substitute offering, competitive advantage, value based on the cost of candy. What answer goes under this statement: Two candy bar makers sell a chocolate bar that contains coconut and almonds. One company is a well-known national brand name, while the other is a small local candy company that has been marketing its local roots extensively. A customer who likes to support local businesses and is familiar with the local brand chooses the local company's bar and doesn't mind paying $.50 more for it. This is an example of the local company having a? which of the given answers best explains it