Question: Given Things for an export marketing strategy for a product or service; Red bull is popular in Asian Countries Target the Red bull drinking niche

Given Things for an export marketing strategy for a product or service;

  1. Red bull is popular in Asian Countries
  2. Target the Red bull drinking niche
  3. Export from Australia to Japan
  4. Take advantage of Japanese motorsport culture to gain market share.

1)What will be your promotional mix?

Be sure to address how your promotional tactics will effectively reach and serve the targeted audience (e.g. appropriateness)

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