Question: Given your client ( Clearview Audio ) , design a portion of the IMC plan that is focused on Out of Home, Sales Promotions, and
Given your client Clearview Audio design a portion of the IMC plan that is focused on Out of Home, Sales Promotions, and Alternative IMC tactics. Assume that your objective is to increase awareness among the target audience that you identified in Module in the CincinnatiNKY area. Clearview Audio has also requested detailed instructions on how to implement each of these recommendations. You will create a Word Document, PowerPoint Presentation, or PDF document that includes the following: IntroTitle Slide Target Audience copy and paste from the Module assignment update only if needed IMC Objective copy and paste from the Module assignment update only it needed IMC Recommendation #Out of Home IMC RecommendationUse the WHAT WHY HOW formatIdentify strategic reasons why Clearview Audio should choose this tactic using course theoryGive clear instructions on how this tactic should be implemented. You will need to make assumptions for the "HOW" part of your recommendation and can use Google and your own knowledge to fill in blanks. Each tactic will be a bit different but you could include timing, frequency, reach, sizes, cost, andor other items in this section. IMC Recommendation #Sales Promotion IMC RecommendationUse the WHAT WHY HOW formatIdentify strategic reasons why Clearview Audio should choose this tactic using course theoryGive clear instructions on how this tactic should be implemented. You will need to make assumptions for the "HOW" part of your recommendation and can use Google and your own knowledge to fill in blanks. Each tactic will be a bit different but you could include timing, frequency, reach, sizes, cost, andor other items in this section. IMC Recommendation #Alternative IMC RecommendationUse the WHAT WHY HOW formatIdentify strategic reasons why Clearview Audio should choose this tactic using course theoryGive clear instructions on how this tactic should be implemented. You will need to make assumptions for the "HOW" part of your recommendation and can use Google and your own knowledge to fill in blanks. Each tactic will be a bit different but you could include timing, frequency, reach, sizes, cost, andor other items in this section. Notes:You cannot use the same media form twiceYour recommendations should be based on your target market and your IMC objectiveYour strategic reasons WHY should be directly related to the advantages of the medium.
Step by Step Solution
There are 3 Steps involved in it
1 Expert Approved Answer
Step: 1 Unlock
Question Has Been Solved by an Expert!
Get step-by-step solutions from verified subject matter experts
Step: 2 Unlock
Step: 3 Unlock
