Question: Given your client ( Clearview Audio ) , design a portion of the IMC plan that is focused on Out of Home, Sales Promotions, and

Given your client (Clearview Audio), design a portion of the IMC plan that is focused on Out of Home, Sales Promotions, and Alternative IMC tactics. Assume that your objective is to increase awareness among the target audience that you identified in Module 2 in the Cincinnati/NKY area. Clearview Audio has also requested detailed instructions on how to implement each of these recommendations. You will create a Word Document, PowerPoint Presentation, or PDF document that includes the following: 1. Intro/Title Slide 2. Target Audience (copy and paste from the Module 2 assignment - update only if needed)3. IMC Objective (copy and paste from the Module 2 assignment - update only it needed).2. IMC Recommendation #1(Out of Home IMC Recommendation)Use the [WHAT WHY HOW] formatIdentify 2 strategic reasons why Clearview Audio should choose this tactic using course theoryGive clear instructions on how this tactic should be implemented. You will need to make assumptions for the "HOW" part of your recommendation and can use Google and your own knowledge to fill in blanks. Each tactic will be a bit different but you could include timing, frequency, reach, sizes, cost, and/or other items in this section. 3. IMC Recommendation #2(Sales Promotion IMC Recommendation)Use the [WHAT WHY HOW] formatIdentify 2 strategic reasons why Clearview Audio should choose this tactic using course theoryGive clear instructions on how this tactic should be implemented. You will need to make assumptions for the "HOW" part of your recommendation and can use Google and your own knowledge to fill in blanks. Each tactic will be a bit different but you could include timing, frequency, reach, sizes, cost, and/or other items in this section. 4. IMC Recommendation #3(Alternative IMC Recommendation)Use the [WHAT WHY HOW] formatIdentify 2 strategic reasons why Clearview Audio should choose this tactic using course theoryGive clear instructions on how this tactic should be implemented. You will need to make assumptions for the "HOW" part of your recommendation and can use Google and your own knowledge to fill in blanks. Each tactic will be a bit different but you could include timing, frequency, reach, sizes, cost, and/or other items in this section. Notes:You cannot use the same media form twiceYour recommendations should be based on your target market and your IMC objectiveYour strategic reasons WHY should be directly related to the advantages of the medium.

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!