Question: [ GLO 2 B ] A U . S . - based company would like to capitalize on a recent acquisition of a product and
GLOB A USbased company would like to capitalize on a recent acquisition of a product and expand sales to Mexico. A US manager is in charge of a small sales office in Mexico City, and this department has been underperforming compared to US projections. The manager has called a meeting to attempt to understand the issues and address them by launching a sales incentive plan. Before the meeting, the office manager reviews Hofstede's cultural dimensions for both the US and Mexico by looking at the following chart.
In assessing the above Hofstede dimensions, what aspects of a sales incentive program should the manager consider to motivate the sales reps more effectively? Select the bes answer from the options provided below.
Mexico is not an individualistic society and scores high in uncertainty avoidance. The sales reps would prefer a teamcentered approach to help one another navigate a new or unproven incentive program.
Mexico is a masculine and collectivistic society, with high preference toward indulgence and avoiding uncertainty. The sales reps would respond well to a teambased program that clearly outlines the rules upfront and has incentives that align with their cultural values, eg added days off in exchange for meeting sales quotas.
Mexico is a collectivistic society that values close, longterm commitments and relationships, and where everyone takes responsibility for members of the group. As such, the sales reps would prefer a teambased incentive program.
Mexico is a masculine society that scores high in indulgence, so the sales reps would be best motivated by a program that is competitive and focused on monetary incentives and career progression.
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