Question: Global e - commerce giant, eBay, was outperformed by a Chinese competitor, Taobao, in China. According to the textbook, which response reflects the correct explanation
Global ecommerce giant, eBay, was outperformed by a Chinese competitor, Taobao, in China. According to the textbook, which response reflects the correct explanation for this competitive, intercultural business illustration?
eBay did not have enough appealing products for the Chinese market
Taobao outbidded eBay for the market
Taobao was the larger, more experienced company compared to eBay
eBay failed to include a culturally significant chat feature, allowing buyers and sellers to talk easily with each other on its digital platform
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