Global Marketing Case Study

Assignment Value:

10% - This Case Study is to be completed

Assignment:

A global business is a company that operates facilities in many countries around the World. The importance of going Global is to ensure the company maintains its current market share (as it will be seen as a Global player) and expands its revenue base.

Create a report within one of the following industries:

- Airline

- Services

- Restaurant

- Hotels

- Consumer Goods

Research the industry of your choosing - then choose one company within that industry giving insight into the following areas:

• Introduction / Industry / Company Description
  • Company background, product history and the products that are globally marketed
• Strategic Focus and Plan of the Company
  • Mission of the company
  • Goals of the company
• Target Market
  • Describe your target market(s) for the products within the Global Market
  • Are these target markets the same within each country? If not, identify
• Product
  • Discuss their product
  • Define the differences of the product between countries if any exist
  • Identify and discuss what your product's key point of difference or competitive advantage is
  • Describe all the types of retailers that distribute your product
• Social Media Strategy
  • What Social Media platforms are they using?
  • How are they using it?

Note: Please ensure everything is covered according to the instruction with above details and have proper references on the last slide.

Would you please write me in Hotels (Marriott International)?

Any submissions after class time of that week will be considered LATE - NO EXCUSES.

Evaluation Marks

1. Company Chosen - 2 points
2. Additional links or support material for your position in the blog - 3 points
3. Report / PowerPoints - 25 points
4. Spelling, grammar, references done correctly - 5 points