A global business is a company that operates facilities in many countries around the World. The importance of going Global is to ensure the company maintains its current market share (as it will be seen as a Global player) and expands its revenue base.

 

Create a report within one of the following industries:

 

- Airline                                    - Technology

- Fashion                                 - Services

- Restaurant                             - Hotels

- Automobile                            - Consumer Goods

 

Research the industry of your choosing – then choose one company within that industry giving insight into the following areas:

 

• Introduction / Industry / Company Description
  • Company background, product history and the products that are globally marketed
• Strategic Focus and Plan of the Company
  • Mission of the company
  • Goals of the company
• Target Market
  • Describe your target market(s) for the products within the Global Market
  • Are these target markets the same within each country?  If not, identify
• Product
  • Discuss their product
  • Define the differences of the product between countries if any exist
  • Identify and discuss what your product’s key point of difference or competitive advantage is
  • Describe all the types of retailers that distribute your product
• Social Media Strategy
  • What Social Media platforms are they using?
  • How are they using it?

 

Summarize your findings on a PowerPoint presentation with a minimum of 10 slides. Your slides must cover the major points addressed above. 

 

Please ensure to have proper references on the last slide (which is NOT included in the 10 slides)

 

You must send your completed report through dropbox on econestoga by before class of time on Thursday, May 27, 2021 – THE LATEST.  SUBJECT LINE: “MKT8035 Case Study #2.  Please ensure you do include:

1. 
   
   1. Your name
   2. Student ID# 
   3. Class code & section
2. All reports must include proper references to the materials used in the report including articles used as well as videos and images used.  Failure to do so will mean a loss of marks for your submission

Any submissions after class time of that week will be considered LATE – NO EXCUSES.

 

Evaluation Marks

1. Company Chosen – 2 points
2. Additional links or support material for your position in the blog – 3 points
3. Report / PowerPoints – 25 points
4. Spelling, grammar, references done correctly – 5 points

Answer rating: 100% (QA)

ANSWER Fashion may be defined as way of living dressing decorating etc which are popular today but which are popular today but which would soon loose their Popularity It is somethings passing transito... View the full answer