Global Marketing What factors does a company need to consider when thinking about entering markets outside...

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Global Marketing What factors does a company need to consider when thinking about entering markets outside the US? There are several modes of entry into markets abroad: Indirect Exporting, Direct Exporting, Licensing, Joint Venture and Direct Investment Pick a "global" company you are familiar with (and not mentioned in the textbook). What method did they choose to go abroad? Why do you think they chose this method? Global Marketing What factors does a company need to consider when thinking about entering markets outside the US? There are several modes of entry into markets abroad: Indirect Exporting, Direct Exporting, Licensing, Joint Venture and Direct Investment Pick a "global" company you are familiar with (and not mentioned in the textbook). What method did they choose to go abroad? Why do you think they chose this method?