Global Trade in Software and APPs $($SaaS$)$: Challenges of Localization & marketing

Discuss the following questions:

$1$ a$.$ What are some of the challenges of software globalization?

$1$ b$.$ What should the companies do before launching the software globally?$$

$2$ a$.$ What is the concept of localization of software?$$

$2$ b$.$ What are the key variables that influence the localization of software?$$

$3$a$.$ What is meant by SaaS $($Software as a service$)$ in the context of international sales of Software?$$

$3$b$.$ Discuss how software companies exploit cloud computing and other digital tools, including AI in protecting the IPR and expanding their global footprint.$$