Question: Global vision is the ability to recognize and react to international business opportunities, be aware of threats from foreign competition, and effectively use international distribution
Global vision is the ability to recognize and react to international business opportunities, be aware of threats from foreign competition, and effectively use international distribution networks to obtain raw materials and move finished products to customers.
company that has a global vision:
recognizes and reacts to international business opportunities
is interested in nothing more complicated than exporting
follows its competition into foreign markets
has a very nationalistic view of the world
does not see competition from foreign marketers as a threat
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