Question: Globalisation is possible when the brand is totally built into a cultural stereotype. *Discuss this statement in terms of how brand owners develop international brands.

Globalisation is possible when the brand is totally built into a cultural stereotype.

*Discuss this statement in terms of how brand owners develop international brands.

*How do globalised markets influence a brand owners decision to develop standardised or customised/adapted brands for international markets? Illustrate your answer using either the Hermes or Hilton brands.

Globalisation is possible when the brand is

(ii) Hilton HOTELS \& RESORTS HERMES PARIS

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