Globalization is a complex and multifaceted phenomenon that has transformed the

world market and created new challenges and opportunities for businesses. A number

of studies have examined various aspects of globalization and its impact on firms,

industries, and economies. This article aims to synthesize some of the key insights

and findings from several notable studies on globalization.

One of the primary drivers of globalization is the increasing trend of strategic alliances

among firms. In "Globalization and Strategic Alliances: The Challenges and

Opportunities of the Changing World Market," Clawson and Gupta argue that strategic

alliances are essential for firms seeking to compete effectively in the global market.

They also note that successful strategic alliances require firms to navigate complex

cultural, legal, and institutional differences across countries.

Another major trend associated with globalization is the internationalization of firms.

In "Corporate Globalization: Opportunities and Challenges for the 21st Century,"

Sorensen argues that internationalization is a key strategy for firms seeking to expand

their customer base and access new markets. He also notes that internationalization

poses new challenges for firms, such as managing cross-border supply chains and

navigating local regulations.

The impact of globalization on innovation and firm capabilities is also a critical area of

study. In "Globalization and Innovation: Implications for Firm Capabilities and

Competitive Advantage," Zahra and George argue that globalization has transformed

the nature of innovation, requiring firms to develop new capabilities in order to succeed

in the global market. They also note that innovation can provide firms with a

competitive advantage in the global market.

Another area of study related to globalization is its impact on organizational culture. In

"The Impact of Globalization on Organizational Culture: A Study of Multinational

Corporations in India," Gupta examines the impact of globalization on the

organizational culture of multinational corporations in India. She finds that globalization

has led to a convergence of organizational cultures across countries, but also notes

that local cultural differences can still pose significant challenges for firms.

The impact of globalization on business education is also an important area of study.

In "Globalization and the Transformation of Business Education: An Empirical Study

of the Challenges and Opportunities," Surie examines the challenges and

opportunities associated with globalization for business education. She finds that

globalization has led to a need for new approaches to business education that

emphasize cross-cultural communication and understanding.

The impact of globalization on strategic management is also a critical area of study. In

"Globalization, Technological Change, and the Challenges of Strategic Management,"

Teece argues that globalization has transformed the nature of strategic management,

requiring firms to be more flexible and adaptable in the face of rapid technological

change and shifting market conditions.

The effects of globalization on innovation and strategic management have been

significant for firms seeking to grow their business. Companies must remain flexible

and adaptable in the face of rapidly changing market conditions and new technologies. However, by embracing innovation and developing new capabilities, firms can position

themselves for success in the global market.

Question 1

(a) Evaluate the drivers of Globalisation based on case study

(b) Discuss 6 types of entry mode to International Business.

Question 2

(a) Based on case study, Strategic Alliances is one of the key drivers for Globalisation. Elaborate the factors cause Strategic Alliances successful in international business.

(b) Evaluate advantages and disadvantages of First Mover to enter market.