Globalization is changing the way some products are marketed internationally. Some companies employ a global strategy that uses similar promotional messages and themes to market the same product worldwide. These companies can reduce their production and marketing costs by standardizing the physical characteristics of their products and their marketing strategies. Others find that their products require physical modifications to match the tastes of consumers abroad. Consumers in different national markets demand products that reflect their tastes; cultural, political, legal and economic environments affect consumer choices and industrial buyers worldwide. Some products appeal to almost all cultures. Product standardization is more likely when countries share the same level of economic development.

Choose three major mainstream products such as energy drinks, clothing or shoes. For the products you selected, answer the following:

1. Outline the marketing and product development techniques for each product.
2. will be able to discuss the differences between marketing and development techniques for the three products.
3. Discuss the impact of laws and regulations, cultural differences, and push and pull strategies on the marketing and development of the three products.

Answer rating: 100% (QA)

SOLUTION Products Energy drinks clothing and shoes Marketing and Product Development Techniques Energy Drinks Marketing Energy drinks are marketed as a quick and easy way to boost energy levels and im... View the full answer