Question: GlobalTech is a multinational technology firm headquartered in Germany, with operations in over 3 0 countries, including South Africa, Brazil, and India. The company recently
GlobalTech is a multinational technology firm headquartered in Germany, with operations in over countries, including South Africa, Brazil, and India. The company recently faced high employee turnover and poor performance in its African and Asian markets. An internal audit revealed a misalignment between HR strategies and business goals, inconsistent performance appraisal practices, and a lack of cultural integration in local offices. GlobalTech is now developing a revised Strategic Human Resource Management SHRM framework to support global performance, increase integration, and align HR practices across regions. The CEO has tasked the HR Director with evaluating SHRM practices and proposing an actionable strategy based on international best practices and strategic models. QUESTIONE ONE Critically evaluate how GlobalTech can apply the ResourceBased View RBV and six strands of strategic integration to build competitive advantage through human resources. In your answer, include: The concepts of resource heterogeneity and capabilities Examples of how SHRM can respond to firstorder, secondorder, and thirdorder strategic decisions The potential for twoway vertical and horizontal integration within the organisation
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