Global-World Foods Inc. is a large consumer packaged goods company that has successfully operated in the international market for over a decade. Lisa, a research and development specialist with the company, is one of the individuals who is charged with developing new products and bringing them to the market successfully. Many of her research and development tasks are accomplished in teams rather than individually.

Answer the following question based on the scenario described above.

During the __________ stage of the new-product development process, Lisa and her colleagues attempt to answer the question, "What is the likely demand for the product?"

a. test marketing

b. business analysis

c. idea screening

d. commercialization

e. new-product strategy

Answer rating: 100% (QA)

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