GLO-BUS Simulation: 3-Year Strategic Plan (Year 12 - Year 14)

The purpose of the 3-year plan is to have you and your co-managers to think ahead and consider what prices, sales volumes, and market shares it will take to meet or beat the targeted levels of performance that shareholders are expecting (and that are built into the Investor Expectations scoring standard). Creating a 3-year plan is thus an exercise in thinking strategically about your company's present position and future prospects, anticipating what market and competitive conditions are likely to prevail in the years just ahead, charting a course for the company to follow, establishing some performance targets to measure your company's progress in moving along the intended strategic path, and setting forth a strategy and accompanying set of financial projections. You'll be asked to project what specific prices, sales volumes, market shares, per pair costs, and profit margins it will probably take to achieve the strategic and financial objectives the company's management team has set.

Follow the below steps to complete the assignment:

Review the 3-Year Strategic Plan Help Pages

Strategic Vision Statement

Performance Targets

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Operating Projections