Question: Glossier strategically segmented its audience and specifically targeted Millennial and Gen - Z women with a commitment to quality and progressive values. The brand elevated

Glossier strategically segmented its audience and specifically targeted Millennial and Gen

-

Z women with a commitment to quality and progressive values. The brand elevated itself from other beauty brands by emphasizing communication and transparency with its customers. Glossier

s efforts illustrate

_______.

undifferentiated marketing

demographic segmentation

STP marketing

psychographic segmentation

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