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https://dergipark.org.tr/tr/download/article-file/2109268

1. Review the case study results to describe the conflicts of cross-culture faced by the British and Turkish companies. Why is the understanding of these issues relating to multicultural business environments critical for companies to formulate an adaptive business strategy? Support your answer with evidence from the case.
2. Identify and describe the approach(es) to cultural analysis that best applies to the cross-cultural circumstances of Turkey and UK. Substantiate your answer with the relevant tenets of the theory and the case context where it applies.
3. Apply the Critical Incident Analysis to the case and discuss:

i) What effective tools should the companies employ to prevent risky business mistakes from occurring on grounds of culture?

ii) Which common cross-cultural communication strategy is valid for both countries to eliminate issues that affect the international business of these companies in the host country?