Goals should challenge us but should also be doable. Bethany tries to motivate

her personal training clients by telling them she wants them to increase the

weight they are lifting by $500\%!$

Goals should include a clear time frame for completion. In early September, Lars

tells his team they have until December $1$st to devise a new cost reduction plan.

Goals should be quantifiable in some way. Tiana tells her auto salespeople that

she expects them to close at least three new car sales per month.

Goals should somehow be linked to the organization's mission. Quinn's company

is very customer$-$focused. She wants her customer service staff to decrease the

time it takes to resolve a customer complaint by $10\%.$

Goals should be unambiguous and not vague. Dylan tells his interns that he

would like for them complete their data entry work more efficiently.