God Is Good Company Limited” is a profit-making company that produces non-alcoholic beverages in the Ghanaian beverage industry. It also wants to expand its scope by entering the cement production industry. It intends to come out with cement named “super strong” cement. However, the company is uncertain about its profit sustainability in that industry. The company has therefore contacted you to help with it. Using Potter’s five force framework, evaluate how ANY THREE of the forces may either sustain the firm’s profit or not in the industry.

Answer rating: 100% (QA)

Michael Porter has defined five forces which define the profitability and long going of any company ... View the full answer