(GOES WITH PROBLEM 1 AND PROBLEM 2)Read the following persuasive sales message, and answer the following questions.

June 10, 2012

Ms. Hannah King

1383 16th Avenue

New York, NY 76567

Dear Ms. King:

[1] When you are thinking about eco-friendly products, dont be bamboozled by bamboo! Bamboo grows up to three or four feet a day and offers an affordable, beautiful, eco-friendly source for furniture.

[2] We are the Panda Furniture Company. For the last ten years, we have created beautiful bamboo furniture products for homes and gardens in the Philadelphia area. Our ten-year tradition of excellencesupported by two Go Green Awards and three Certificates of Excellence from World Sustainhas made Panda an industry leader. Anderson Research Inc. found that Panda has the best quality bamboo furniture and uses the most eco-friendly production process.

[3] Due to popular demand for our eco-friendly products, we are opening a showroom in New York where customers just like you will be able to visit and experience our comfortable and beautifully designed products. Mayor Darby notes that his Panda couch is easily the most responsible and elegant investment hes made this year. So, be our guest at the sneak preview of our New York Panda store. We will have exclusive products from our new lines for sale.

[4] On June 15th from 10 a.m. until 2 p.m. our store is yours for an exclusive sneak preview. The first 25 guests will receive a complimentary Panda Eco-Friend end table. Refreshments will be provided by BluePointe Bakery. So, take the Parkway to Exit 12 and join us for this momentous occasion! Together, we look forward to a sustainable future.

Sincerely yours,

Bonnie Weisz

Problem 1: What is effective about the opening (paragraph 1) of the previous message? Check all that apply.

Sounds preachy or parental

Uses a direct pattern

Gains attention

Uses an interesting fact

Problem 2: In paragraph 2, which statement establishes credibility?

We are the Panda Furniture Company.

Anderson Research, Inc., found that Panda has the best quality bamboo furniture and uses the most eco-friendly production process.

For the last ten years, we have created beautiful bamboo furniture products for homes and gardens in the Philadelphia area.

Problem 3:What techniques overcome resistance and improve the credibility of a product? Check all that apply.

Sending unwanted merchandise

Using a celebrity name without authorization

Including performance tests, polls, or awards

Listing names of satisfied users

Problem 4:What should the closing of your sales message include? Check all that apply.

A puffery claim

A punch line

A misleading statement

A postscript

Problem 5: Online forums like blogs and Twitter can be powerful marketing tools used to generate __________

a positive online presence

open-ended discussion