Question: Going back to Olipop, what challenge(s) will they face internationally if they decided to introduce an Integrated Marketing Communications (IMC) initiative, and what would you

Going back to Olipop, what challenge(s) will they face internationally if they decided to introduce an Integrated Marketing Communications (IMC) initiative, and what would you recommend they do to overcome the challenge(s)?

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If Olipop a fictional company decides to introduce an Integrated Marketing Communications IMC initiative internationally they may face several challenges These challenges can vary based on the specifi... View full answer

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