Golf Guide sells imprinted clothing and accessories for golfers through a catalog. To find new customers, Golf
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Golf Guide sells imprinted clothing and accessories for golfers through a catalog. To find new customers, Golf Guide sends a small catalog to names selected from mailing lists. The company mails out catalogs at a cost of $4,418 per thousand pieces mailed, and can expect a response rate of 6%. (So, for every thousand mailed, the company can expect a certain number of responses.) All responders become customers. Calculate the cost per customer acquired that is implied by these numbers. (Rounding: nearest penny.)
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