Good evening tutor! Can you help me with my assignment about Business Analytics? Thank you in advance tutor.

Read the given scenarios and provide an answer in each question.

1. You are a new brand manager for a product line of Coach purses. You are considering the purchase of customer data from a company that sells a large variety of women's products online. In addition to the name, mailing address, and e-mail address of customers, the data provides an approximate estimate of customers' annual income based on the zip code in which they live, census data, and the highest level of education achieved. You could use the estimate of annual income to identify likely purchasers of your high-end purses and use e-mail addresses to send e-mails announcing the new product line and touting its many features. List the advantages and disadvantages of such a marketing strategy. Would you recommend this means of promotion in this instance? Why or why not? 2. When asked about Google releasing personal information to law enforcement agencies, Google's CEO Eric Schmidt told CNBC: "If you have something that you don't want anyone to know, maybe you shouldn't be doing it in the first place". Discuss Mr. Schmidt's perspective. 3. An individual had been involved in an incident inside and outside a Manila restaurant where his wallet was stolen. He also suffered minor injuries in the incident. He requested access to the restaurant CCTV footage relating to himself, saying he wants to see all details surrounding the incident and possibly figure out a way to recover his wallet. He tried to speak to the manager personally but was referred to the security guard. After a few days of following up on his request, he was finally informed that the establishment would not provide him any data. This infuriated him and, upon going back to the restaurant, he demanded his right to view the footage or else he would create a scene. He was told that, as per their security policy, no "outsider" is allowed to enter areas in their establishment designated only as "for employees only". As a compromise, the manager said they would give him a record of the footage using the customer's handheld gadget. What data privacy right is being exemplified? How would you react to the actions of the person requesting the footage and restaurant management? 4. You are the Chief Privacy Officer of a midsized manufacturing company, with sales of more than Php250 million per year and almost Php50 million from online sales. You have been challenged by the vice president of sales to change the company's website data privacy policy from an opt-in policy to an opt-out policy and allow the sale of customer data to other companies. The vice president has estimated that this change would bring in at least Php5 million per year in added revenue with little additional expense. How would you respond to this request? 5. Do you think that people are more cautious with the use of information now that the Data Privacy Act is in place in the Philippines? Explain your