Question: Goodwill is: Multiple Choice a reportable intangible asset generated internally from long-term, loyal customers. based on managements estimate of the value of its own company

Goodwill is: Multiple Choice a reportable intangible asset generated internally from long-term, loyal customers. based on managements estimate of the value of its own company above net identifiable assets. reported as an asset in the balance sheet only when it is purchased in connection with the acquisition of control over another company. All of the other answer choices are correct.

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