Question: Google also decided to survey consumers to get another estimate of the number of speakers they will sell. They created a sample of Amazon Echo
Google also decided to survey consumers to get another estimate of the number of speakers they will sell. They
created a sample of Amazon Echo users and a sample of Google Home users. They asked each group how likely they
are to purchase the new Google Home speaker on a fivepoint scale ranging from Definitely not purchase to Definitely
purchase. The data from the study are below; the information above may still be relevant. Using a bottomup market
sizing approach, how many speakers should Google expect to sell?
Sample sizes: Google Home users, Amazon Echo users
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