Question: Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic. Google launched the service in November 2005 after

Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic. Google launched the service in November 2005 after acquiring Urchin. It is now the most widely used web analytics service on the Internet. In your opinion, whats the biggest competitive advantage that businesses have today from accessing using the tool? How has it changed the world of business?

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