Question: Google collects TV ratings by using a meter. This is a device that is attached to cable boxes, and satellite dishes in about 5 0

Google collects TV ratings by using a meter. This is a device that is attached to cable boxes, and satellite dishes in about

50, 000

households across the has a remote control that is used to indicate when a viewer begins and finishes watching a TV program; and stores and then transmits the viewing inforn Google each night. The information Google is collecting is referred to as

Multiple Choice

internal secondary data.

interactive industry data

sensitivity data

observational data

Google collects TV ratings by using a meter. This is a

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