Google, Datamining, and You. In this learning activity, we will develop skills related to defining data mining and customer lifetime value, and explaining why each is important. Database marketing (using data mines) is a process of analyzing customer patterns and insights to make better marketing decisions. Data mining can spot trends and other nuggets of information that the company may not have been aware of. To get a good example of how a company can increase the customer lifetime value of an individual using data collected in a database, try searching out just what Google knows about you! Follow the steps outlined below to access the data mine that Google has developed about you. Using that information, reply to the questions that follow. Accessing Your Google Data Mine. Go to your Google Account. On the left navigation panel, click Data & personalization. Scroll to the Things you can create and do panel. Click Go to Google Dashboard. . You'll see Google services you use and a summary of your data. Go back to the Data & personalization page and find the Ad Personalization panel. Select "go to ad settings" Take a look at how your ads are personalized: this is how you have been placed into a target market segment. Questions 1. What did Google get right about the target market segment you belong to? 2. What did Google get wrong about the target market segment you belong to? 3. How has your online experience with brands or with online purchases been impacted by the filters put in place by Google