Question: Google Inc. 1 . Google currently enjoys approximately 7 0 % market share of US searches and well above 9 0 % in many other

Google Inc.
1. Google currently enjoys approximately 70% market share of US
searches and well above 90% in many other countries. Do you
expect the search business to become more concentrated(i.e.
dominated by fewer firms)? Is search a winner take all business?
2. In renewing its deal with AOL, could Google afford to AOL more
than 100% of the revenue generated from AOL searches? How did
Microsofts maximum affordable bid for AOLs search traffic
compare to Googles?
3. Currently 95%+ of Google's revenue comes from online
advertising. How important is it for Google to pursue alternative
revenue streams. Which alternatives are the most promising?
4. Do you view Googles distinctive governance structure, corporate
culture, and organizational processes as strengths or potential
limitations?

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