Google is now the go to search engine, capturing 86 percent of all online search. But most importantly, Google is one of the worlds most innovative companies, constantly developing an almost endless flow of wildly imaginative new technologies and services. Google not only innovates, it does it fast, implementing major new services in less time than it takes competitors to refine and approve an initial idea. Googles innovation pace would boggle the minds of product developers at most other companies. But fast innovation is part of Googles DNA. Google has no two-year plans for developing new products, only four- to five-month strategic windows. Google is expanding its reach by leading the way in harnessing the potential of the Internet to connect virtually everything in peoples lives. Its innovation unit wants to create moonshotsfuturistic longshots that, if successful, will profoundly change how people live. Its environment and culture support this search for innovative ideas. The thing that keeps Google employees passionate about innovation is the deeply held belief that their work can change the world. Google is different, and that difference can be felt in the spirit of the company and its innovation.

1. Base on the scenario, what is Googles competitive position? Give reasons for your answer.

2. Explain four (4) factors Google had to consider in generating a new product for the company.