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Case $2$ Facts:

Engineer A is a structural engineer and becomes aware of a marketing company that has created a web portal that offers a service to customers where they can enter questions on various topics including law, medicine, accounting, and engineering. These questions by the customers can be fairly detailed. The customer pays the marketing company what the customer believes the service is worth, plus an additional access fee for the web portal. After the marketing company receives the payment, the marketing company passes along the customer payment to the appropriate service provider, such as a lawyer, physician, accountant, engineer, etc. The Structural Engineer A wants to know if it would be ethical for him to participate in this type of business.

Marketing techniques and new business models in connection with the practice of engineering have been transformed by new and innovative technologies. The Internet and social media, the use of handheld devices, and other hardware and software technologies have pushed the boundaries of what is acceptable with the practice of engineering. In the past, black and white printed advertisements in professional or technical society publications was the standard form of business promotion, but now times have changes.

Would it be ethical for Engineer A to participate in this type of business, and what should he do in this situation? Consider the NSPE code of ethics and the fundamental canons and discuss. Can you include any other current real$-$world examples into your discussion?How to solve