GPS Marketers was hired to revamp an outdated website for a company that designed and manufactured measurement and control instruments related to weather and water. During the development of the website, GPS set up first$-$party cookies. Why can first$-$party cookies be of benefit to the company$$s customers?

First$-$party cookies help customers avoid websites that might be harmful and where computer viruses might potentially infect a computer.

First$-$party cookies are beneficial to customers because they allow them to see related products without visiting the website.

First$-$party cookies are meant to help customers differentiate themselves from other customers who might not be as valuable to a company.

First$-$party cookies help customers remember usernames and passwords and help the company customize its customers$$ website browsing experience.