Question: Graded Discussion #2 - The New Offering Development Process (10 Marks) Graded Discussion Question Not many of the new products that are launched each year

Graded Discussion #2 - The New Offering Development Process (10 Marks)

Graded Discussion Question

Not many of the new products that are launched each year turn out to be successful. Discuss some of the reasons for new product failures and explain how a company can minimize these failures and increase the chance that the product will be successful.

Needed at least 450 words

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