Question: Grades Notebook Chapter 7 : Services Marketing What is the satisfaction a customer has with every aspect of a brand - its messages, people, service

Grades
Notebook
Chapter 7: Services Marketing
What is the satisfaction a customer has with every aspect of a brand - its messages, people, service processes, technology, and physical environment - through every service encounter across the entire life of the relationship?
Customer lifetime value
Customer satisfaction
Customer experience
Post-purchase evaluation
Grades Notebook Chapter 7: Services Marketing What is the satisfaction a

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