Grasim enters B$2$B e$-$commerce in building material

Grasim Industries, an Aditya Birla group company, today approved its foray into B$2$B e

commerce in the building materials segment with an investment of $2,000$ crore over the next

five years.

This investment adds a new high growth engine with clear adjacencies within Grasim's

standalone businesses as also that of its subsidiaries and associate companies. The company is

spending Rs$10,000$ crore in new paints business and will launch its products by early $2024.$

The group owns India's $-$largest cement company with a capacity of $120$ million tonnes per

annum.

Kumar Mangalam Birla, Chairman of the $$60$ billion revenue Aditya Birla Group, said the

B$2$B e$-$commerce foray is yet another strategic portfolio choice as it crystallises the group's

intent to invest in the new$-$age, high growth digital space. "The building materials segment

presents a huge scalable business opportunity with a proven path to profitability. With this

foray, Grasim would be able to leverage the large B$2$B ecosystem within the Aditya Birla

Group," Birla said.

This move will also catalyse the growth of the MSME universe in India and provide an

impetus to the Government's vision of 'Digital India', he said