Graw Hill Help Close Return to Activity Score connect A Fantastic International Expansion auTerences in what sells petter across different locations domestically-it's only going to be more pronounced internationally. Michelle Materials Meeting Documents Baked Burritos European Market Summary I agree that a multi-domestic strategy is our best option. European Market Key Facts . 500 Million Consumers Roughly $30,000 income per capita 27 countries belong to the European Union Jorge If we're going to follow a multi-domestic strategy for Baked Burritos, how should we enter the European market? Michelle Points of Note Free trade across member nations, but labor practices may vary widely Distinctive cultures within member nations leading to unique tastes and dining experiences in each country Work from home projected to remain at higher levels leading to more home dining ord We should create a sales team to focus on foreign sales that could still be based out of headquarters in the US. We should look for firms that would be interested in licensing our products for distribution in various countries across Europe. Stores Countries Top Grocers in Europe Company Schwarz Group Carrefour Loucation 27 10,000 11,750 6,800 12 Aldi 16 We should find a local partner to invest in a new company with that would carry our brand into Europe. We should establish our own manufacturing and marketing in the country we decide to enter. Submit Graw Hill Help Close Return to Activity Score connect A Fantastic International Expansion auTerences in what sells petter across different locations domestically-it's only going to be more pronounced internationally. Michelle Materials Meeting Documents Baked Burritos European Market Summary I agree that a multi-domestic strategy is our best option. European Market Key Facts . 500 Million Consumers Roughly $30,000 income per capita 27 countries belong to the European Union Jorge If we're going to follow a multi-domestic strategy for Baked Burritos, how should we enter the European market? Michelle Points of Note Free trade across member nations, but labor practices may vary widely Distinctive cultures within member nations leading to unique tastes and dining experiences in each country Work from home projected to remain at higher levels leading to more home dining ord We should create a sales team to focus on foreign sales that could still be based out of headquarters in the US. We should look for firms that would be interested in licensing our products for distribution in various countries across Europe. Stores Countries Top Grocers in Europe Company Schwarz Group Carrefour Loucation 27 10,000 11,750 6,800 12 Aldi 16 We should find a local partner to invest in a new company with that would carry our brand into Europe. We should establish our own manufacturing and marketing in the country we decide to enter. Submit