Question: Great Clips in Clemson is analyzing its customer data to determine the last time each customer visited the salon, if he or she purchased a

Great Clips in Clemson is analyzing its customer data to determine the last time each customer visited the salon, if he or she purchased a hair care product, and how much money the customer spends on the salon's services and products. In essence, it is trying to determine its customers' profit potential so it can target them for marketing efforts. What data analysis tool is Great Clips using?

recency

-

frequency

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monetary analysis

profit modeling

customer segmentation analysis

demographic value analysis

lifetime value analysis

Great Clips in Clemson is analyzing its customer

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