Great customer service programmes should focus on treating customers well, answering questions and exceeding expectations. This approach helps businesses engage customers and build strong relationships. Keeping loyal customers is less expensive than getting new ones. Research shows that it costs about five times more to attract new customers than to retain existing business. Satisfied customers become devoted buyers when a business is trustworthy and provides good customer service. Research shows there is a 60% to 70% likelihood that satisfied customers will return to make new purchases. For any successful business, developing and selling a good product or service is only half the battle. Providing your customers with good customer support is just as important. After all, shopping is as much of a transaction as it is an experience. By providing good customer service experiences, your customers will associate that good feeling with the transaction. They will then be more likely to come back and transact with your business again.

Critically discuss each of the service parts used by businesses to ensure the rapid fulfilment of their post-sales customer service.