Question: Great idea, Erik! Before we get started, let me introduce you to Morgan McLenighan who is interning with me right now. Morgan Mctenighan wants to

Great idea, Erik! Before we get started, let me introduce you to Morgan McLenighan who is interning with me right now. Morgan Mctenighan wants to learn more about strategy especially as it relates to the global marketplace, so this is great timing.

Narrator

Morgan McLenighan, how do we define strategy in a business?

The actions that managers take to attain the goals of the firm.

The rate of return that the firm makes on its invested capital.

(

ROI

) .

The percentage increase in net profits over time.

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Great idea, Erik! Before we get started, let me introduce you

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