Green by Northmate is a specially designed feeder, shaped like a tuft of grass. It is designed to slow down dogs' eating speed and thus prolong their eating time. The retail price of this product in Australia is 49.00 Australian dollars. The product entered the Australian market in 2013 and received a good initial response from the market judging by the number of sales. However, the growth of product sales and popularity have slowed down in the recent years. The management team of Northmate would like to engage a research team to address this issue and help them increase the product sales and popularity in the Australian market. By popularity, the management team means higher brand awareness and more positive brand attitude. Management Decision Problem How to increase the sales and popularity of Green by Northmate in Australia? There are 3 research questions that this project is expected to address: How do consumers (dog owners or potential dog owners) perceive Green by Northmate? What are the main motivations for consumers to buy a Green by Northmate? How to improve the 4Ps (product, price, promotion, place) of Green by Northmate to increase its sales and popularity? In addition to the 3 research questions listed above in the Green Project, please come up with 2 additional research questions using the problem definition process in the 9-step market research framework that we learned in the subject. You can use your own assumptions wherever necessary