Question: Greenbell Software Inc. conducted a study on its smartphone products in the market to determine which phone has the best! features in terms of three

Greenbell Software Inc. conducted a study on its smartphone products in the market to determine which phone has the best! features in terms of three prominent attributes: operating system of the phone (A or B), RAM (512MB or 1GB), and the rear camera specifications (3MP, SMP, or 7MP). A sample of eight customers participated in the study and provided the following part-worths for each of the above attributes. 


Operation Sytem
RAMCamera
ConsumersAB512 MB 1 GB3 MP5 MP7 MP
125292045181815
235323035271913
345353030152530
455652545252035
540403540202530
630474035152015
735453030202020
825252530253030


Assume the overall utility (sum of part-worths) of the current favorite Greenbell smartphone for customers 1 to 5 is 105 and customers 6 to 8 is 90. What new product design will maximize the share of choice for the eight consumers in the sample?

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