Grocery chains such as Abdullah Al-Othaim Markets track consumers purchasing habits through store loyalty cards like Iktisab. These cards collect purchasing data and build consumer profiles. How can grocers like Abdullah Al-Othaim Markets use these data to create value for the firm and consumers?

( 150 words )

Also Important Notes: - For each question, you need to answer not in less than 150 Words. Support your answers with course material concepts, principles, and theories from the textbook and scholarly, peer-reviewed journal articles etc. Use APA style for writing references.