Group 2 Co-branding Gap analysis Demographic segmentation Impressions All Unique selling proposition Electronic Data Interface (EDI) Diffusion Omni-channel retailer Observation research Total cost a seller who uses some combination of store, catalog and ortive b. the process by which an innovation spreads through a user group c. the number of times an ad appears in front of a user d. study of differences between service expected and what is delivered e. dividing customers based on easily measured traits (ex. age) f. differentiation by communicating unique attributes g. sum of variable and fixed costs h. marketing two or more brands together on same product I. computer to computer exchange of business documents . research tool for collecting data based on the five senses Multiple choice. Read carefully and select the best choice (2pts each) 1 Thr